Role overview

Retention Sales Development Representative II

Requirements and responsibilities

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Details

  • Developing and maintaining strong relationships with advertisers, managing full end‑to‑end sales cycle, and client relationship post launch
  • Conducting a high volume of daily activities, including outbound calls, emails, and social selling in a fast-paced transactional environment.
  • Creating sales collateral, case studies, and custom 'stories' to effectively communicate the benefits of Instacart's platform to CPG advertisers.
  • Meeting and exceeding key performance indicators (KPIs), such as retention rate, revenue generated, and live advertiser percentage.
  • Utilizing SFDC/Sales engagement tools to prioritize leads and engage brands through the use of cadences and dialing.
  • Ensuring accurate contact mapping within the book of business and tracking contact movement updates.
  • Engaging active advertisers within your book to drive increased investments, leveraging your industry expertise and knowledge of the brands' businesses.
  • Identifying opportunities to standardize materials and processes to provide high-quality support at scale.
  • Delivering an excellent customer experience through strong project management skills, anticipating and resolving bottlenecks, managing multiple schedules, and maintaining a high standard of execution.
  • 1+ years of experience in a sales or business development role, preferably in the advertising and/or CPG industry.
  • Strong communication skills, both written and verbal, with the ability to build rapport and establish lasting relationships.
  • Proven track record of meeting or exceeding sales targets and KPIs.
  • Excellent organizational and project management skills.
  • Detail-oriented with a focus on accuracy and quality.
  • Ability to adapt to a fast-paced and dynamic environment.
  • Strong advertising industry knowledge and understanding of CPG advertising is a plus.
  • Familiarity with CRM software (e.g., Salesforce) and sales engagement tools.
  • Familiarity with leveraging AI to assist in sales processes and maximize efficiency.
  • Experience working with and prioritizing a large book of business.
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FocusAd SalesRole area
Seniority signalOpen levelCandidate level
StackSalesforcePrimary skills
Location1 accepted countryEligibility

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