Hightouch

Lead Product Manager, Agentic Ads Platform

Remote Product role with clear candidate location fit.

PostedRecently added

Eligible countries1 accepted country

Seniority signalLead

Work settingRemote

Accepted candidate locations

USA

Salesforce

Role overview

Lead Product Manager, Agentic Ads Platform

Requirements and responsibilities

Readable role content extracted into sections for faster review.

Why Agents Change This

Research. Agents can continuously monitor competitor ad libraries, auto-classify creative by format, hook, and message, and surface positioning gaps. What used to require a strategist spending hours in Meta Ad Library happens in the background, always current.
Creative production. Generative models can now produce ad-quality images and video. The constraint has shifted from "can AI make this" to "can AI make this on-brand and on-spec for each platform." That is a solvable engineering problem, not a research problem.
Campaign structure. Building properly structured campaigns (naming conventions, audience splits, placement targeting, budget allocation) across five ad platforms is tedious, rules-based work. Agents can do it faster and more consistently than humans.
Optimization. Detecting creative fatigue, reallocating budget toward winners, and knowing when to rotate in fresh variants is pattern recognition across structured data. Agents excel at exactly this.
The compounding effect. When one agent handles the full chain (research, production, activation, analysis, iteration) as a single workflow, the cycle time collapses from weeks to hours. A team that runs 15 tests per month can run 50+, not because any individual step got faster, but because the coordination cost between steps drops to nearly zero.

Why Hightouch, Why Now

Agent orchestration. 25+ specialized agent skills for audience building, content generation, campaign analysis, and multi-step workflow coordination, all composable into end-to-end workflows.
Content assembly with brand trust. Agents search existing asset libraries for reusable on-brand content before generating anything new. This is what makes output trustworthy enough for enterprises to ship without heavy review cycles.
Marketing and brand context. A persistent layer connecting customer data, brand guidelines, creative assets, competitive intelligence, and performance history so agents operate with full business context, not generic prompts.
Warehouse-native data foundation. 62,000 workspaces, a million data syncs per day, 300+ integrations. Customer data stays in the warehouse. No proprietary data store, no duplication, no lock-in.

The Role

Multi-model creative generation. Today the platform generates static images. The roadmap includes video generation, motion graphics, format adaptation, and multi-model orchestration (routing to the best model for each task). Building a creative generation pipeline that produces broadcast-quality output across formats is a hard, high-value problem.
Marketing context and brand adherence. Making agents genuinely trustworthy for enterprise creative teams. Better context engineering so agents follow brand guidelines, business rules, legal requirements, and channel-specific policies without constant human correction. The gap between "AI-generated ad" and "ad our brand team would actually approve" needs to shrink dramatically.
Platform depth across ad channels. Deep integrations with Meta, Google, TikTok, LinkedIn, Snapchat, and others. Not just launching ads, but understanding each platform's creative specs, optimization levers, and best practices so agents can automatically adapt creative for each channel, syndicate content across platforms, and optimize placement-level performance. Think: an agent that knows a 9:16 video with text-safe zones works differently on TikTok Reels vs. Instagram Stories and adjusts accordingly.
Best-in-class agentic creation experience. The interaction model for how marketers work with agents to go from objective to live campaign. This means the conversational interface, the review and approval workflows, the feedback loops that help agents learn what "good" looks like for each brand, and the progressive autonomy controls that let teams start with full human approval and graduate to agent-led execution as trust builds.

The Role

Run deep customer discovery with performance marketing and creative teams at enterprise companies. Understand their workflows, pain points, and what would earn their trust.
Define the product roadmap tied to revenue milestones. Sequence what to build, what to compose from existing systems, and what to partner on.
Ship product. Work directly with engineering and design on tight cycles.
Co-own pipeline and go-to-market. Join customer calls, shape competitive positioning, partner with CS on implementation.

What We're Looking For

Zero-to-one track record. You have built products from nothing to meaningful revenue, ideally at a B2B SaaS company. The domain matters less than evidence you can find product-market fit under uncertainty.
Technical depth. You can evaluate architectural tradeoffs, reason about things like multi-model orchestration and API integration design at the level of product decisions, and hold your own in debates with senior engineers.
Commercial instinct. You think in terms of pipeline, conversion, and expansion. You build roadmaps that map to revenue targets.
Speed. Small team, high autonomy, tight cycles. We use AI heavily in our own workflows and expect you to do the same.
Cross-functional trust. This role spans engineering, design, sales, CS, and leadership. You drive clarity from ambiguity.

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