Role overview

Manager, Outbound Sales Development

Requirements and responsibilities

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Outbound Strategy & Execution

  • Own the outbound engine: Define and drive the strategy, execution, and continuous improvement of outbound pipeline generation.
  • Exceed pipeline targets: Consistently deliver strong SQL, meeting, and conversion performance with high-quality output.
  • Sharpen outbound execution: Review cold calls, emails, and cadences to refine talk tracks, personalization, sequencing, and objection handling.
  • Improve conversion: Identify funnel gaps, diagnose root causes, and implement changes that increase meeting quality and downstream pipeline conversion.
  • Competitive positioning: Train the team to position Square’s integrated ecosystem as the modern, efficient, high-value alternative in the market.
  • Forecasting & reporting: Own pipeline forecasting and deliver clear, data-backed insights to Sales leadership.
  • Territory and ICP alignment: Collaborate across Sales, Marketing, and Sales Ops to refine ICP, prioritize accounts, and optimize outbound coverage.
  • Experiment & scale: Test new messaging, channels, and tactics. Operationalize what works; eliminate what doesn’t.

Outbound Strategy & Execution

  • Develop elite outbound talent: Coach and mentor BDRs across call execution, active listening, objection handling, and qualification discipline.
  • Build a performance culture: Create a metrics-driven environment grounded in accountability, consistency, and continuous improvement.
  • Operational excellence: Implement scalable onboarding, coaching frameworks, and performance management systems that support rapid growth.
  • Cross-functional alignment: Partner closely with Sales Enablement and Marketing to ensure outbound campaigns and plays land with precision.
  • Data-driven management: Use Salesforce, Outreach, and analytics tools to inspect activity, monitor conversion trends, and drive targeted coaching.

Outbound Strategy & Execution

  • 3+ years in Sales Development, Business Development, or outbound sales, including 1+ year in a leadership or coaching capacity.
  • Proven track record of leading high-performing teams that exceed outbound pipeline targets.
  • Deep expertise in outbound motions—cold calling, sequencing, messaging, objection handling, and multi-channel outreach.
  • Demonstrated ability to build, coach, and scale high-output teams that operate with urgency and discipline.
  • A data-first mindset with strong forecasting, operational rigor, and process-management skills.
  • Exceptional communication and leadership presence—you set clear expectations, rally teams, and drive results
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Browse stack
Focus20213 S&M - Sales - Square OutsideRole area
Seniority signalLeadCandidate level
StackSalesforce, SQLPrimary skills
Location27 accepted countriesEligibility

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