ABM Manager, Global Public Sector

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Design and implement 1:1 and 1:few ABM programs aligned to PubSec account clusters by agency type and buying group
Lead account-level planning sessions with PubSec sales and customer success teams to define agency priorities, mission outcomes, and campaign timelines
Personalize messaging and value propositions around critical use cases — cybersecurity, data analytics, AI/ML, and observability — across channels to influence government buying committees
Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, direct mail
Partner closely with global campaigns, PubSec regional & partner marketing, and product marketing to align ABM efforts with broader go-to-market plays.
Navigate procurement and compliance sensitivities unique to government audiences, ensuring all campaigns meet required standards

Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement
Build account-focused and event landing pages using our marketing stack, personalized to agency audiences and mission priorities while maintaining brand and compliance guidelines
Draft account specific messaging that resonates with government CIOs, CISOs, program managers, and IT decision-makers, positioning Elastic as a trusted partner in digital transformation and modernization
Develop paid media strategy for assigned PubSec accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and government-focused digital channels
Collaborate with creative, content, and external agencies — including PubSec-specialist firms — to deliver high-quality ABM assets and engagement experiences
Localize and adapt global plays to meet agency-specific, vertical, or account needs (e.g., Federal vs. SLED) while maintaining message consistency
Own campaign budgets, timelines, and execution

Define and monitor ABM critical metrics including account engagement, pipeline influence, velocity improvements, and return on investment within longer PubSec sales cycles
Build dashboards and provide regular performance reporting to team members and PubSec sales leadership
Use insights to continuously refine ABM programs for greater efficiency and scalability across the PubSec landscape
Support the evolution of PubSec ABM playbooks, strategy, and execution tactics

Work closely with external agencies, design and video teams to ensure timely delivery of materials for PubSec ABM campaigns
Work with Industry & Content Marketing to ensure distribution of relevant materials — case studies featuring government or education customers, compliance datasheets, agency-specific collateral — to local sales teams
Work with the Regional Marketing Managers in AMER to coordinate event logistics and experiences (in-person, virtual, or hybrid) for ABM programs, including executive briefings at government-specific venues
Maintain up-to-date ABM dashboards, campaign trackers, and internal documentation
Bring creative ideas to drive engagement and innovation within the unique constraints and opportunities of the PubSec market

5–6 years of proven experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role
Proven experience crafting and delivering successful ABM programs within Public Sector
Strong ability to partner with PubSec sales leaders and translate agency mission goals into targeted marketing strategies
Confident in driving multi-channel campaigns and executive-level engagement programs
Experience with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like Marketo
Familiarity with government procurement processes, contract vehicles (GSA, SEWP, NASPO), and compliance requirements (FedRAMP)

Experience working with Public Sector sales teams at a high-growth B2B technology company
Knowledge of ABM platforms and Public Sector-specific intent data sources
ABM knowledge framework certification is a strong plus
Experience coordinating government executive briefings, agency roundtables, or Public Sector industry events
Experience crafting compelling content, including mission briefs, compliance guides, or agency-specific case studies
Deep familiarity with PubSec technology landscape — including Zero Trust, cloud modernization, AI/ML adoption in government, and cybersecurity frameworks such as NIST and CMMC
Existing relationships or experience working alongside government channel partners, systems integrators (e.g., Booz Allen, SAIC, Leidos), or resellers

Competitive pay based on the work you do here and not your previous salary
Health coverage for you and your family in many locations
Ability to craft your calendar with flexible locations and schedules for many roles
Generous number of vacation days each year
Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
Up to 40 hours each year to use toward volunteer projects you love
Embracing parenthood with minimum of 16 weeks of parental leave

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