Role overview

Head of Developer Marketing

Requirements and responsibilities

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Key Responsibilities

  • Build the developer acquisition programs from the ground up and establish repeatable growth channels.
  • Develop content strategies that drive developer discovery and product adoption, including technical tutorials, code examples, benchmark content, videos, AI-assisted content workflows, and SEO/AEO.
  • Identify and scale modern developer channels including developer newsletters, creator partnerships, technical communities, Reddit, Discord, Dev.to, Hacker News, GitHub, YouTube, and emerging AI-native channels.
  • Work directly with product, engineering and support teams to understand user journeys, remove onboarding friction, and improve activation rates.
  • Design and measure the complete developer funnel from awareness through product usage and expansion.
  • Build programs that convert developers into advocates through community, content, and product success.
  • Partner with sales and product teams to support the transition from product-led adoption into enterprise opportunities where appropriate.

Preferred Background

  • Experience marketing technical products to developers.
  • Experience launching developer tools, APIs, SDKs, databases, infrastructure products, AI tools, cloud services, or open source projects.
  • Strong understanding of how developers discover, evaluate, and adopt new technologies.
  • Experience building developer acquisition and activation programs.
  • Experience creating technical content personally, including tutorials, demos, documentation, videos, blogs, benchmark content, or code samples.
  • Ability to understand and communicate technical concepts including databases, APIs, AI/ML systems, application development, vector search, RAG, agents, or cloud infrastructure.
  • Experience operating in early-stage, pre-product-market-fit, or category-creation environments is highly valued.
  • Experience building something yourself, whether software, open-source projects, technical content channels, communities, or startups, is highly valued.
  • Candidates should demonstrate curiosity and preparation. We expect finalists to understand Actian, our products, and our target developers before interviewing.
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