Senior Content Marketing Manager, Narrative & Comms

Requisitos e responsabilidades

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Details

Industry Commentary & Reactive Content: When something happens in the app ecosystem – policy changes, platform moves, monetization shifts, regulatory developments – you write or commission RevenueCat's response. You produce a steady stream of original commentary that establishes RevenueCat as the company with the sharpest perspective on the app economy. You don't just report what happened; you explain why it matters and what developers should think about next.
Company Communications & Amplification: Own RevenueCat's external voice and outreach for company moments and major content drops. When RevenueCat-the-company needs to say something – a product announcement, milestone, policy position, or executive thought leadership piece – you write it. You work closely with product marketing to amplify major product launches beyond the launch blog, connecting them to the broader ecosystem narrative. When a major report or research piece drops, you own the promotional narrative and outreach – selective media, influencer seeding, newsletter pitches, podcast mentions.
Social Voice & Presence: Write the opinionated, point-of-view-driven social content that builds RevenueCat's reputation – industry commentary, takes on ecosystem developments, and narrative framing for major moments. You're not managing the day-to-day social calendar or scheduling promotional posts; you're the person who writes the posts that make people follow RevenueCat because we have something worth saying.
Voice & Narrative Consistency: Be the person who makes sure everything RevenueCat publishes sounds like RevenueCat – opinionated, developer-first, genuinely useful, never generic B2B marketing. Not a gatekeeper, but the person the team looks to when they want to make sure something lands right.
Get up to speed on RevenueCat's voice, editorial standards, and how we talk about the app ecosystem.
Build working relationships with the content team, product marketing, and leadership.
Publish your first reactive piece in response to an industry development.
Audit RevenueCat's current social presence and identify opportunities to sharpen the voice.
Establish a repeatable cadence for industry commentary that positions RevenueCat as a trusted, opinionated voice.
Extend the reach of at least one major product launch beyond the launch blog – product marketing owns the positioning and announcement; you own how it travels externally.
Start building RevenueCat's social voice into something people actively follow for perspective, not just product updates.
Write your first company communication (announcement, milestone, or policy position).
Be the go-to person internally for "how should we talk about this?" – whether it's an industry development, a product launch, or a company moment.
Have a proven process for turning ecosystem news into published RevenueCat commentary within 24–48 hours.
Own the amplification and outreach strategy for at least one data-driven report or research piece, working with the Insights & Research Manager and Integrated Marketing Lead to maximise its reach.
Show measurable growth in RevenueCat's social engagement and follower quality.
Have established RevenueCat as one of the most-cited and most-followed voices in the app economy.
Own a clear, repeatable playbook for company communications, product launch amplification, and industry commentary.
Be a trusted internal and external voice on how RevenueCat shows up in the world.
Show clear impact on brand authority, audience growth, and content reach.
7+ years of experience in content marketing, brand communications, editorial, or a related role that required both strategic thinking and hands-on writing.
Exceptional writing skills. You can write a sharp, opinionated industry take as well as a polished company announcement. Your portfolio shows range and voice.
You already follow the app ecosystem, developer tools, or a related B2B/tech space closely. You have opinions about what's happening and why it matters.
A narrative mindset. You think about how a company's story gets told across every touchpoint – not just individual pieces of content.
Experience with content distribution and amplification. You've thought about how to make content travel, not just how to create it.
Comfortable interpreting data and research findings. You won't be generating the analysis, but you need to understand it well enough to turn it into a compelling narrative, a sharp social post, or a pitch that lands.
Strong editorial judgment. You know what's worth responding to and what isn't. You can move fast without sacrificing quality.
Are comfortable working with AI tools to accelerate research and drafting, while knowing where human judgment can't be replaced.
Have experience owning a company's external voice or brand narrative at a B2B or developer-focused company.
Have worked in or closely with comms, PR, or brand marketing – but you're not a traditional PR person. You understand earned attention comes from having something worth saying.
Have experience building a social presence that's known for perspective and point of view, not just content promotion.
Have experience writing for a technical audience (developers, product managers, founders) without dumbing things down or losing clarity.

What we offer:

Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator
10-year window to exercise vested equity options
Fully remote and flexible work environment
4-5 weeks of suggested time off annually for mental, physical, and emotional recharge
$2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning

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