Principal Product Marketing Manager- Developer

Contenido del rol extraído en secciones para revisar más rápido.

Positioning & Messaging: Develop compelling messaging and positioning tailored to developers, engineering leaders, and DevOps personas.
Product Launches: Lead GTM strategy for new features and products, ensuring strong cross-functional execution across product, growth, and sales.
Customer Insights: Deeply understand developer workflows and pain points. Conduct customer interviews and research to inform messaging and roadmap.
Content Creation: Create and oversee technical content (e.g. product pages, blog posts, videos, case studies, comparison pages, one-pagers) that communicates product value.
Enablement: Build product marketing collateral to support growth, sales, and customer success teams.
Competitive Intelligence: Track trends and competitors in the devtooling space and translate those insights into actionable positioning and differentiation.
Metrics-Driven: Set goals for feature adoption and product marketing campaigns, and report on what’s working and why.

3–6+ years of experience in Product Marketing at a developer tools, infrastructure, or B2B SaaS company targeting technical audiences.
Ability to speak credibly to engineers and dev teams; bonus points if you have hands-on dev or tech background.
Experience working closely with Product and Engineering teams in early-stage environments.
Strong written communication skills, especially in crafting succinct, compelling messaging for technical buyers.
Comfort with ambiguity, speed, and wearing multiple hats at an early-stage startup.
Proven ability to lead cross-functional initiatives and execute with urgency.
A portfolio of content, launches, or campaigns that drove measurable impact in dev-focused GTMs.

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