Field Marketing Manager, West

Details

• Plan, execute, and manage regional and global ABM programs, including 1:1, 1:few, and 1:many campaigns, events, roadshows, webinars, and executive experiences.
• Design personalized, multichannel campaigns (digital, direct mail, in-person) to drive enterprise pipeline, deal velocity, and account expansion.
• Tailor campaigns and messaging to verticals, target accounts, and buying committee behaviors, aligning with local market needs.
• Collaborate cross-functionally with Sales, RevOps, Product Marketing, and Field teams to ensure seamless execution and maximum impact.
• Own strategy, logistics, and execution for field events, including conferences, seminars, partner gatherings, and executive dinners.
• Build relationships with customers, target accounts, partners, and industry influencers to enhance engagement and ROI.
• Localize content, promotions, and outreach to maximize engagement with target accounts.
• Define ABM KPIs and track program success, including ROI, pipeline influence, and account engagement.
• Partner with RevOps to improve reporting, attribution, and visibility into pipeline performance.
• Use data insights to optimize program mix, channel strategy, and investment priorities.
• Develop and scale ABM playbooks across regions and teams, systematizing successful programs for repeatable execution.
• Partner with enterprise sales and marketing leaders on joint account planning, aligning on target stakeholders, engagement goals, and campaign timing.
• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of B2B marketing experience, with at least 3 years focused on ABM and driving measurable pipeline impact at enterprise accounts.
• Hands-on experience partnering with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution.
• Strong experience in field marketing, events, and cross-functional collaboration with Sales, Product, Marketing, and Executive teams.
• Proficiency with ABM platforms (Clay, Qualified, Sendoso), marketing automation tools (Marketo, HubSpot), and CRM systems (Salesforce) for tracking, attribution, and reporting.
• Data-driven with strong analytical skills and ability to translate metrics into actionable insights; comfortable presenting results and strategy to GTM leadership and senior stakeholders.
• Excellent project management, organizational, communication, and relationship-building skills, with experience negotiating with vendors and partners.
• Creative and adaptable, with the ability to translate brand vision into engaging events, campaigns, and experiences.
• Results-oriented self-starter who thrives in a fast-paced, collaborative environment.
• Travel: 20-25%.