Senior CRM Strategist

Requirements and responsibilities

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We're looking for someone who:

Has lived the lifecycle marketing grind firsthand. You've owned CRM and engagement strategy for subscription mobile apps - not just observed from a dashboard. You know what it feels like to watch day-7 retention crater, to wrestle with push notification opt-in rates on iOS, and to make the call on whether a win-back campaign is worth the send. Whether you did this at an app company, a growth agency, or a CRM consultancy, you've been the person accountable for making retention work.
Thinks in systems, not just channels. You don't just know how to write a good push notification - you understand how the entire post-install engagement loop works. Onboarding flows, trial nurture sequences, renewal reminders, billing failure recovery, cancellation saves, win-back campaigns. You can zoom out to the strategic picture and zoom in to a specific trigger condition in Braze or Iterable.
Speaks data fluently. You're comfortable building cohort analyses, segmenting users by behavior and subscription status, and pulling insights from tools like Amplitude, Mixpanel, or RevenueCat's own analytics. You don't need a data team to tell you what's happening - you can find the signal yourself and explain it clearly to a founder, a PM, or a Head of Growth.
Can command a room (or a Zoom). You'll be customer-facing from day one - leading workshops, presenting CRM strategies, and having honest conversations with growth leaders about what's working and what isn't. You need the credibility to push back on bad assumptions and the empathy to meet people where they are.
Builds for scale, not just for one. You're not satisfied solving the same problem fifty times. When you see a pattern across customers, you instinctively want to turn it into a playbook, a template, a framework, or a piece of content that helps thousands of developers, not just the one on the call.
Ships and iterates. You have an ownership mentality. You'd rather put an 80% lifecycle playbook in front of a customer tomorrow than a perfect one next quarter. You're comfortable in ambiguity, energized by building something new, and allergic to waiting for permission.

Ideally you:

Have worked at or closely with a CRM/engagement platform (Braze, Iterable, etc.) and understand the ecosystem from the infrastructure side too.
Have published content, spoken at conferences, or built a public profile around mobile retention or lifecycle marketing topics.
Have experience with subscription apps specifically (not just e-commerce or SaaS) and understand the unique dynamics of trial conversion, renewal psychology, and involuntary churn.
Bring familiarity with RevenueCat's product - or have been a customer.

In your first 12 months, you'll:

Get deep into RevenueCat's product - especially our integrations, event webhooks, customer lifecycle charts, and how subscription data flows into CRM platforms. Understand what we can do today and where the gaps are.
Shadow customer calls and internal strategy sessions to learn how the Customer Growth org operates and where lifecycle expertise is most needed.
Audit a handful of customer lifecycle setups and deliver your first set of recommendations - even if they're rough. Speed matters more than polish here.

In your first 12 months, you'll:

Own several customer engagements end-to-end: from discovery through campaign design, implementation guidance, and results analysis.
Help at least one customer materially improve their trial conversion or churn rate using RevenueCat data piped into their CRM.
Ship your first public-facing asset with the Advocacy/Content team - a playbook, a blog post, a webinar, or a teardown.
File your first meaningful product feedback that shapes how we think about our integration capabilities.

In your first 12 months, you'll:

Be the go-to person at RevenueCat - internally and with customers - for anything related to lifecycle marketing, CRM strategy, and retention.
Maintain a living CRM playbook that CSMs and Sales can pull from in their own customer conversations.
Have a clear, ongoing influence on the product roadmap for our integrations and event capabilities.

In your first 12 months, you'll:

Have a portfolio of customer success stories with measurable before/after impact on retention and LTV.
Be a recognized public voice on mobile lifecycle marketing - through RevenueCat content, industry events, or both.
Have helped define what "CRM advisory at scale" looks like for RevenueCat - not just for managed accounts, but as a motion that reaches thousands of developers through playbooks, templates, and tooling.

What we offer:

Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator
10-year window to exercise vested equity options
Fully remote and flexible work environment
4-5 weeks of suggested time off annually for mental, physical, and emotional recharge
$2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning

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