Demand Generation Specialist| Canada| Remote

Requirements and responsibilities

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Details

Own AI-Driven Nurture Program Expansion Lead the strategy and evolution of AI-powered nurture programs — identifying opportunities to deepen engagement, improve conversion, and expand pipeline attribution across the funnel. AI is the core operating layer.
Multi-Channel Execution with AI Integration Own strategy and execution for lifecycle campaigns across email nurture, website personalization, and paid channels with AI workflows embedded throughout. You build programs where AI handles scale and you handle judgment.
Data Analysis & Attribution Conduct complex campaign analysis using both traditional analytics tools and AI-assisted analysis. Translate findings into clear recommendations for GTM leadership. You define what we measure and why — including how influence traces across OSS adoption, self-serve trials, and enterprise pipeline.
Cross-Functional Ownership Partner with Sales, SDRs, content, and creative to drive alignment and own shared outcomes — not just your lane. You build the relationships, enable other teams, and hold the result accountable across org lines.
3+ years of experience in B2B SaaS demand generation or growth marketing, ideally within a technical product or developer-focused environment
Demonstrated experience owning a program end-to-end - from ideation and strategy through launch, reporting, and continuous optimization
Active AI tool usage: you've built workflows, automated processes, or designed AI-assisted programs — not just used AI for content drafts
Strong data literacy and attribution capability — you conduct complex analysis across a PLG + commercial motion, develop attribution models, and advise on analytics strategy. You connect OSS adoption, self-serve cloud trials, and enterprise pipeline signals into a coherent view of program impact, and you can pressure-test your own analysis when the data is ambiguous or contradictory.
Clear, confident communicator with marketing and GTM leadership. You translate program performance into business narrative and hold a point of view when challenged, in live conversations and async updates.
Deep proficiency across core lifecycle channels — email nurture, website optimization, paid media — with demonstrated ability to layer AI workflows and automation on top of established channel fundamentals
Fluency with technical audiences — you understand how technical practitioners and developer teams evaluate, adopt, and expand product usage. You can connect lifecycle program execution to the buying motion of a developer-focused, PLG-led product, and translate that context into messaging and strategy decisions.
Hands-on experience with Claude Code
100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
Transparent Communication – Expect open decision-making and regular company-wide updates.
Innovation-Driven – Autonomy and support to ship great work and try new things.
Open Source Roots – Built on community-driven values that shape how we work.
Empowered Teams – High trust, low ego culture that values outcomes over optics.
Career Growth Pathways – Defined opportunities to grow and develop your career.
Approachable Leadership – Transparent execs who are involved, visible, and human.
Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable.