Senior Partner Marketing Manager, Alliances

Details

• Own the global marketing strategy and joint go-to-market planning for AWS and priority technology alliance partners
• Build and execute integrated co-marketing campaigns including digital programs, events, content, webinars, marketplace initiatives, and field activation
• Partner closely with AWS Alliance Managers and partner marketing counterparts to align on shared growth objectives
• Drive measurable pipeline and revenue contribution through partner-sourced and partner-influenced initiatives
• Manage AWS Marketplace marketing initiatives, including co-sell readiness, campaign development, and performance tracking
• Develop joint messaging and value propositions in partnership with Product Marketing
• Enable Sales and Field teams with partner-focused assets, campaigns, and activation toolkits
• Track, report, and communicate performance metrics, pipeline impact, and ROI to stakeholders and executive leadership
• Manage co-marketing budgets and MDF funds to maximize return on investment
• Identify new opportunities within the AWS ecosystem (e.g., ISVs, marketplace promotions, industry campaigns) to expand reach and impact
• 6+ years of experience in B2B marketing, with at least 3+ years focused on partner or alliance marketing
• Proven experience working with AWS and/or hyperscaler ecosystems
• Strong understanding of cloud marketplaces, co-sell programs, and ecosystem GTM motions
• Demonstrated ability to drive measurable pipeline and revenue impact
• Experience building and executing integrated marketing campaigns across digital and field channels
• Strong cross-functional collaboration skills with Sales, Product Marketing, Demand Gen, and Alliances
• Excellent project management and stakeholder management capabilities
• Analytical mindset with experience tracking campaign performance and optimizing based on data
• Exceptional written and verbal communication skills
• Experience in cybersecurity or SaaS
• Familiarity with AWS Partner Network (APN) programs and funding mechanisms
• Experience managing global or multi-region campaigns
• Pipeline and revenue contribution from AWS and alliance marketing programs
• Growth in marketplace-influenced revenue
• Joint campaign execution and performance metrics
• Increased field engagement and partner co-sell activation
• AWS MDF utilization