Senior Partner Marketing Manager

Details

• Partner Communication Strategy & Execution: Own the end-to-end communication roadmap for all partner types. This includes collaborating closely with Corporate Marketing, Growth Marketing, Marketing Strategic Operations, Product Marketing, Revenue Marketing, and Sales to design and execute the partner communications program inclusive of critical product updates, executive-level ecosystem announcements, partner program information, and strategic initiatives.
• Scalable Messaging: Craft compelling narratives tailored to different partner personas, ensuring the 1Password value proposition resonates across various business models.
• Content Ownership: Act as the editor-in-chief for partner marketing content that is published on the Partner Portal and other mediums, ensuring all sales plays, marketing toolkits, and technical resources are current, high-quality, and easy to navigate. This content will include assets that help Solution Providers, Distributors, Alliances, and Managed Service Providers integrate 1Password into their marketing and sales motions.
• Campaign Execution: Build and execute integrated co-marketing programs, including digital campaigns, webinars, field events, and account-based marketing (ABM) aligned to Sales, Product, and Marketing growth initiatives.
• Measurement & ROI: Define and track key performance indicators (KPIs) for partner engagement and communication effectiveness, reporting impact to executive leadership. The work you will design, build, and deploy will increase partner sourced opportunities.
• Experience: 6+ years in B2B marketing, with at least 4 years specifically dedicated to partner marketing or ecosystem communications within a high-growth SaaS or Cybersecurity environment.
• Communication Mastery: Exceptional writing and editorial skills. You can distill complex technical security concepts into clear, actionable, and persuasive content for a global audience.
• Multi-Channel Expertise: Proven success in building marketing programs that cater to the unique needs of Alliances, Channel Resellers, and MSPs.
• Strategic Thinker: You understand the "big picture" of ecosystem growth and can translate high-level strategy into tactical execution.
• Self-starter: A proactive self-starter who thrives in a remote-first environment and can own, manage, and complete multiple priorities across different stakeholder groups.
• Tools: Proficiency with partner portal platforms (PRM), marketing automation tools, and CRM systems to drive and track engagement.