Director, Performance & Paid Media (AI-Native)

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10+ years in B2B performance marketing or demand generation, with a track record of hitting pipeline and revenue contribution targets, not just managing programs.
Demonstrated results using AI in a marketing context, specific examples of where you applied it, what changed, and what it produced.
Proven success scaling paid programs in B2B SaaS that you can point to with real numbers.
Deep channel expertise across paid social (LinkedIn, Meta, Reddit, etc.), paid search, programmatic, content syndication, and traditional media with results to back it up at each layer.
Experience managing inside a sales-assisted or enterprise GTM motion, where the handoff to Sales is as important as the lead itself.
A history of building teams that grow, retain top talent, and consistently deliver.
Experience with AI agent frameworks or LLM-powered marketing workflows at a practical level.

Deliver a clear, multi-year performance marketing strategy that directly maps to 1Password's PLG revenue and SLG pipeline targets, with measurable milestones the team is accountable to.
Drive quarterly and annual plans that show exactly where the budget is going, what outcomes are expected, and how you'll adjust when reality diverges from the plan.

Drive meaningful improvements in team output and efficiency by deploying AI tools across campaign planning, creative testing, audience development, and performance analysis.
Reduce time-to-insight and time-to-action on campaign performance by embedding AI-enhanced analytics into daily and weekly workflows.

Deliver pipeline contribution from paid channels that meets or exceeds targets across paid social, paid search, programmatic, content syndication, and emerging channels.
Build a full-funnel channel portfolio with clear evidence of how each channel contributes at awareness, consideration, and conversion.
Own weekly and monthly performance reporting that tells a story beyond the numbers, so stakeholders understand what's driving results and what decisions need to be made. Use AI to continuously update and broadcast your analysis.
Build a test-and-learn rigor that moves the team away from gut-driven decisions toward evidence-backed investment choices over time.

Deliver accurate budget forecasts with variance explanations, and build a track record Finance and the executive team can rely on.
Leverage planning models and agentic AI to make budget allocation decisions that improve efficiency metrics (CPL, CAC, pipeline ROI) year over year, not just conduct traditional spend management.
Produce clear, honest budget recommendations when things aren't working, including when that means reallocating away from a favored channel or approach.

Lead a team where each person knows what they're accountable for, has a clear development plan, and is continually growing their skillsets along with the business needs.
Retain top performers by creating an environment that challenges them, rewards results, and gives them meaningful work to do.
Manage individuals, agents, and people who are managing their individuals and agents. Build a cohesive team culture based on human expertise, taste, and judgement combined with AI curiosity and ambition.
Establish a team reputation within Marketing for producing work that is rigorous, fast, and genuinely tied to business outcomes.

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