Demand Generation Manager

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You have a background in in SaaS or automation/integration platforms with experience marketing to enterprise IT, Sales Operations, or RevOps personas
You've run integrated, complex campaigns across digital, events, and partner channels, and you know how to measure impact
You read signals -- product usage, intent, firmographic -- as buyer context, not just filters, and you know how to translate them into timely, relevant outreach.
You run structured experiments -- three or more per week -- and treat misses as data, not failures. You form a hypothesis, test it, and iterate fast
You have built campaigns that Sales actually adopts: sequences, messaging frameworks, and playbooks that scale beyond any individual campaign
You have an AI-forward mindset with hands-on experience using AI to improve speed, quality, or relevance
You are comfortable with and you've built campaigns for segments without established playbooks
You have hands-on experience with modern outbound engagement platforms (Hubspot, Gong Engage) ABM platforms (Demandbase, 6sense) and enrichment tools (Clay, ZoomInfo, Apollo).

Define and execute signal-led outbound strategy for enterprise accounts: choosing which accounts earn outreach, when, and through which channels.
Build and run multi-channel campaigns across outbound, events, webinars, and digital that drive enterprise pipeline from first touch through closed-won.
Write and refine enterprise outbound messaging aligned to Zapier's AI and automation use cases, across buying committee personas.
Design account-based plays for high-value targets: multi-threading across buying committees, persona-specific outreach, and deal acceleration.
Partner directly with Sales to align campaigns with active deal motion and enable the team with sequences, messaging frameworks, and activation guidance.
Run three or more experiments per week across messaging, channels, offers, and timing, and share learnings that compound across the team.
Use AI tools to accelerate execution and build repeatable, scalable workflows that improve outbound quality across campaigns.

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