Growth Marketing Manager, PLG

Contenido del rol extraído en secciones para revisar más rápido.

Our expectation is that this role will be hybrid - requiring 2-3 days a week in our San Francisco office.

Develop and execute campaigns across paid, organic, and owned channels designed to drive awareness and free product sign-ups.
Own campaign strategy and messaging end to end, from concept through execution and reporting.
Build mini-campaigns tied to specific features, use cases, and product moments to drive targeted acquisition.

Own the growth landing page strategy, including building, testing, and optimizing pages focused on driving free sign-ups and feature usage.
Run A/B and multivariate tests across landing pages, CTAs, headlines, and page structure to continuously improve conversion rates.
Partner with web and design to move quickly on experiments without sacrificing quality.

Develop and own top-of-funnel messaging that speaks to developers and security engineers in a way that resonates.
Create and test content across formats including ads, landing pages, email, and organic social to drive awareness and sign-ups.
Stay close to what competitors are doing and use that to sharpen our positioning and messaging.

Build and maintain a structured experimentation roadmap: hypotheses, tests, results, and iteration.
Run experiments across acquisition channels, landing pages, CTAs, and campaign messaging.
Document learnings and share them broadly so the team compounds on what works.
Reporting & Measurement
Own top-of-funnel reporting: traffic, sign-up volume, channel performance, and campaign attribution.
Define and track KPIs that tie marketing activity to free product growth.
Present performance and learnings to product and marketing leadership on a regular cadence.

Have 4+ years of experience in growth marketing at a B2B SaaS company with a developer or technical audience.
Have hands-on experience running campaigns and experiments focused on driving free product sign-ups or trials.
Are deeply data-driven. You know how to instrument a funnel, run a test, and turn results into action.
Have strong CRO instincts and experience optimizing landing pages, CTAs, and sign-up flows.
Are a strong experimenter: you know how to design a test, avoid common pitfalls, and learn fast.
Are comfortable owning messaging and content for a technical audience without needing a lot of direction.
Champions a culture of collaboration and accountability by effectively navigating resistance and diverse perspectives into clear, actionable decisions.
Partners across functions to implement change, balancing empathy for stakeholders with a bias toward execution.
Have experience with paid social, paid search, and organic channels targeting developers or security practitioners.
Have used tools like Marketo, Salesforce, and web analytics platforms to track and report on campaign performance.

Experience at a security, developer tools, or open-source company.
Familiarity with community-led growth motions and how open-source communities can serve as a top-of-funnel channel.
Background in conversion rate optimization across landing pages and product sign-up flows.
Experience marketing to both developers and security practitioners and understanding how their behaviors differ.

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