Senior Regional Marketing Manager, India

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Take full ownership of your India regional marketing initiatives, creating detailed and strategic program plans
Take full ownership of India regional marketing initiatives, creating detailed and strategic program plans aligned to APJ priorities
Contribute to APJ-wide marketing strategy discussions, bringing India market intelligence, competitive insights, and actionable recommendations to leadership
Design and execute ABM programs targeting enterprise accounts in India, working closely with Sales and BDR/SDR teams to identify and prioritize target account lists
Continually experiment, test and iterate programs to define best practice and evolve program as the business grows
Analyze and report on the impact and performance of regional marketing to a range of audiences, from local leadership to the executive level and tailor the insights accordingly
Achieve high and consistent ROI from Marketing programs in India, through operational rigor, measurement, and budget and financial management
Work cross-functionally to drive the execution of demand generation and field marketing plans, aligning with other areas of marketing
Design and execute ABM programs targeting enterprise accounts in India, working closely with Sales and BDR/SDR teams to identify and prioritize target account lists
Work in collaboration with external agencies and 3rd parties to prepare, manage and execute campaigns
Be a key member and collaborator of the APJ Marketing team

Experience in the B2B tech industry with a focus on field marketing, working directly with sales teams
Understanding of both physical and digital marketing and what is the right channels for the India market
Ability to manage and hold accountable external agency partners — including briefing, QA, and performance evaluation
Experience managing larger marketing budgets with direct accountability to sales leadership on pipeline contribution
Ability to translate market dynamics and customer insights from India into strategic recommendations
Experience delivering on both third-party and owned events
Data-driven, using data to measure results and inform decision making and strategy development
Ability to travel up to 25% and comply with the company’s travel policy.
Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment
Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments
Excellent communication and writing skills, and the ability to distill down complex ideas in a variety of mediums (including content, decks, meetings)
Proficient with marketing automation and CRM tools such as Marketo and Salesforce
Experience managing marketing budgets and allocating resources across tactics.
High EQ and an excellent relationship builder, with the ability to secure resources and get buy-in from stakeholders