Technical Head of Brand

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Own Firecrawl's brand positioning end-to-end — from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations
Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience
Grow and manage our presence on Twitter/X and LinkedIn — not just posting, but building a community and a point of view
Run competitive analysis and translate it into messaging that differentiates us clearly — without marketing-speak
Partner directly with founders and product to align brand with roadmap and GTM priorities
Shape the content calendar and own the cadence of what goes out across every channel
Think about discoverability beyond SEO — including how LLMs surface and recommend tools like ours

Brand strategists who hand off execution to someone else
People who measure success in impressions and engagement rate over organic growth and real developer mindshare
Anyone who needs a brand playbook handed to them before they can start

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