Field Marketing Manager- Northeast

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Own the Northeast field marketing plan, aligning regional strategy to sales priorities so every program ladders up to clear pipeline and revenue goals.
Develop and execute demand generation programs, including third-party and Chainguard-hosted events, in-person and virtual experiences, regional campaigns, roadshows, and direct mail.
Act as the marketing quarterback for the region—analyzing funnel health, partnering with AEs on pipeline coverage, and course-correcting throughout the quarter.
Partner closely with the BDR team to ensure fast, high-quality follow-up on post-event and post-program leads.
Localize campaigns and assets for Canadian buyers, ensuring messaging, content, and experiences resonate with audiences in Toronto, Ontario, and Eastern Canada.
Forecast and measure the impact of field programs on the sales cycle, using data to analyze performance and optimize plans.
Be the go-to marketing partner for regional sales leadership, reps, BDRs, and regional partners, maintaining tight communication and strong alignment.

6+ years in field marketing and demand generation
Proven track record building and executing high impact regional marketing plans focused on pipeline generation in prospect accounts
Experience in Enterprise software security space marketing to security and engineering leadership personas.
Experience in international or multi-country regional marketing, adapting global marketing campaigns and initiatives to local markets
Strong understanding of the Northeast U.S. and Eastern Canadian markets, especially Toronto and markets in greater Ontario
Highly skilled at partnering with sales leaders to understand regional priorities, crafting robust strategies and execution plans and owning program-level execution independently without needing activity-level direction.
Proven ability to plan and execute a high volume and variety of field events, tailored to priority accounts and region-specific audiences
Data-driven mindset - comfortable using funnel metrics to assess program effectiveness and pivoting strategies based on insights.
Strong cross-functional collaborator who can build relationships across sales, BDR, and marketing teams and align programs to business objectives.
Must be based in Canada (ideally Ontario) with prior experience covering the Canadian market
Ability to travel ~30% for events in Northeastern U.S. and Canada

Experience in cybersecurity or developer tools.
Familiarity with French-Canadian markets (Quebec) and comfort engaging French-speaking buyers and partners.
A team-first mentality—you take ownership of your region, but operate with a “front of the jersey” mindset and contribute to the broader field marketing team’s success.

We are customer obsessed — We focus on delivering solutions to our customers that create value and make their lives better.
We have a bias for intentional action — We prioritize, plan, try things, and fail fast.
We don't take ourselves too seriously (but we do serious work) — We are solving an important problem which takes focus, but we also like to enjoy the journey.
We trust each other and assume good intentions — We're transparent with decisions to empower team members to make well informed decisions.

Flexible & Remote-First Culture: Work remotely with team meetup opportunities, bi-annual destination summits, and a monthly stipend for coworking spaces, phone and internet costs.
Our Approach to Equity: Receive stock options upon hire and promotion. Plus, you can participate in secondary offerings and have 10 years to exercise your options (yes, you read that correctly: 10 years!).
100% Covered Health Insurance: We cover 100% of your health, vision and dental insurance premiums for you and your dependents. Nothing comes out of your paycheck.
∞ Flexible Time Off: Take the time you need – to do our best work, we need to recharge and reset.
18 Weeks Paid Parental Leave: We offer 18 weeks for birthing parents and 12 weeks for non-birthing parents, with the option to use it all at once or throughout your child's first year.

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