Senior Staff Product Marketing Manager, AI Identity Security

Details

• You bring 8+ years of B2B SaaS product marketing experience, with strong depth in Secrets Management, Privileged Access Management, or non-human identity; plus you understand how AI agents are reshaping identity security requirements.
• You have hands-on experience marketing PAM, secrets management, or credential governance solutions. If you've taken a PAM or secrets management product from positioning through launch through competitive displacement, this role is for you.
• You have a strong understanding of how identity security needs to evolve to support developers, and AI-builders.
• You can market technically complex, infrastructure-level products to two very different audiences: security leaders and engineers, without losing the message for either.
• You have a track record in competitive markets where winning meant unseating incumbents or reframing a category, not just occupying one.
• You understand what runtime credential delivery looks like, why long-lived secrets are a structural problem, how secrets brokering works architecturally, and what zero-knowledge encryption actually means in practice..
• Working knowledge of the developer toolchain: IDEs, GitHub Actions, CI/CD platforms, and the secrets management patterns that surround them.
• You use AI agents as a force multiplier. You know which tasks to hand off and which to own, and you can tell the difference between output that's ready to publish and output that still needs your judgment applied to it.
• You're not looking for AI to replace your thinking. You're looking for AI to free up time for the things that only a good product marketer can do: strategy, judgment, narrative, and the work that requires genuine expertise to get right.
• You own the ideas you bring, AI-assisted or not. When you walk into a room with a recommendation, you can back it up with strategy, data, and a clear point of view. Candidates who can generate content but struggle to explain the thinking behind it don't thrive here.
• You write at a senior level for multiple audiences. A CISO and a platform engineer are not reading the same document for the same reason, and you know how to serve both without losing the message.
• You have strong narrative instincts: you open with a problem, build tension, and land on a solution in a way that makes the buyer feel like the product was built for their exact situation.
• You've influenced category narratives, not just contributed to them.
• Security certifications (CISSP, Security+, or similar), demonstrating genuine domain investment.
• Experience developing thought leadership strategy in a fast-moving technology category. 1Password has a team that handles content execution; this role is expected to supply the point of view, the narrative, and the substance that makes that content worth amplifying.
• Experience repositioning an established product category. There's a meaningful difference between entering a space and redefining what the space means.
• Own the messaging, positioning, and launch strategy for our AI identity security products around secrets management, access management and more.
• Define the market narrative that reframes 1Password around how developers and AI builders actually work in the age of AI and automation.
• Tell the story simply: to analysts, customers, sellers, and SEs.
• Ensure 1Password’s AI-focused capabilities have a clear and compelling presence within the 1Password Unified Access story.
• Build and own the narrative that shows how runtime credential delivery, agent discovery, agent governance etc. give IT and security teams real visibility and control over non-human access, while removing friction for developers and AI builders. The secure path should be the easy path.
• Work alongside the broader PMM team to ensure the platform story comes together.
• Partner with the Solutions Marketing team to develop validated competitive differentiation in the AI identity security market, while owning the positioning and market leadership claims.
• Build the field-ready positioning and enablement that gives Account Executives and Sales Engineers a clear, confident answer to why 1Password wins in any room they walk into.
• Identify where the market is moving before the market announces it, and help stake 1Password's claim early.
• Create discovery presentations, battlecards, objection handling docs, and technical briefs that give sellers and SEs confidence to lead with 1Password AI solutions.
• Take technically complex concepts like PAM, agentic identities, secrets management, zero-knowledge architecture, etc. and translate them into content that is easy to understand, repeat, and use confidently in customer conversations.
• Surface signals from sales engagements that accelerate deals and turn them into repeatable field motions across the GTM organization.
• Contribute input to the development of organizational objectives and the product roadmap.
• Serve as the voice of the field, surfacing what customers and prospects actually need, backed by evidence: verbatim conversations, analyst intelligence, field feedback, competitive signals.
• Be a trusted strategic advisor to product management and senior marketing leadership.
• Mentor and elevate colleagues across the organization. At this level, raising the craft of the team around you, through feedback, frameworks, and how you show up in collaborative work, is an expectation, not a nice-to-have.
• Establish strategic relationships with internal and external stakeholders and customers. Network to influence high-level category decisions and advance organizational objectives.
• Engage in analyst briefings, strategic customer conversations, and thought leadership moments where 1Password's position in the market gets defined. Write bylines, blog posts, talk tracks, keynote content: wherever the story needs to be told, you can tell it with authority and presence.