Senior SEM Manager

Details

• Own the global B2B paid search strategy across Google Ads, Microsoft Ads, and other relevant platforms.
• Develop and execute a paid search roadmap aligned to MQL, pipeline, and revenue impact, informing and adapting to broader B2B demand generation strategy
• Responsible for ongoing keyword, audience, bidding, creative, and landing page optimization to maximize leads, mqls, sqls, qualified pipeline & CAC efficiency
• Establish and execute experimentation and testing to continuously improve performance.
• Partner with analytics and revenue operations teams to ensure accurate attribution, forecasting, and insight-driven decision-making.
• Work closely with Marketing Analytics, Web & Content teams to ensure alignment across messaging, conversion paths, and downstream revenue performance.
• Own and manage a significant paid search budget, balancing growth and efficiency while scaling pipeline generation from SEM channel
• Lead the evolution of paid search strategy as 1Password scales into new markets & product categories
• 6+ years of deep, hand-on experience in Paid Search / SEM
• Demonstrated experience owning paid search as a primary B2B demand generation channel in a Sales-Led growth motion
• Experience connecting paid search performance to broader demand generation, lifecycle, and revenue strategies
• Experience supporting sales led demand motions is preferred.
• Advanced analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Hands-on experience with Google Ads, Microsoft Ads, GA4, SA360, and B2B attribution and analytics tools.
• Excellent communication and interpersonal skills, with the ability to influence senior stakeholders through clear, data-backed recommendations.