Senior Manager, SEO & GEO

Details

• SEO (traditional search engines and SERPs)
• GEO (Generative Engine Optimization) — visibility in AI-powered summaries and generative experiences
• AEO (Answer Engine Optimization) — structured, conversational, and intent-driven discovery
• 8+ years of experience in SEO or organic growth, with ownership of strategy at a global, multi-market scale, with at least 2 years managing people.
• Demonstrated experience leading international and multilingual SEO, including hreflang, localization strategy, and regional prioritization.
• Strong understanding of B2C and B2B search behavior, ideally within SaaS or technology products.
• Hands-on experience partnering with Web, Content, PMM, and Engineering teams to execute at scale.
• Deep curiosity and working knowledge of GEO, AEO, and AI-driven search trends, with the ability to turn ambiguity into action.
• Exceptional program and stakeholder management skills, with the ability to own large-scale initiatives end-to-end—from requirements through delivery and impact measurement.
• Experience in security, identity, developer tools, or technical products.
• Prior ownership of SEO strategy supporting both PLG and SLG funnels.
• Experience influencing roadmap decisions without direct authority.
• Experience working in security industry
• Develop and execute an end-to-end global SEO, GEO, and AEO strategy aligned with 1Password’s growth goals and Identity Security positioning.
• Lead international search strategy across multiple languages and countries, with a strong initial focus on North America and EMEA, balancing global scale with local nuance. Your ultimate measure of success will be ensuring 1Password is a top organic search result for critical terms in all of our key markets.
• Ensure 1Password is discoverable across the full spectrum of user intent — awareness, evaluation, and adoption — for both individuals and businesses.
• Define how 1Password optimizes for generative search experiences, AI summaries, and answer engines — translating emerging platforms into practical, testable strategies. Your ultimate measure of success will be leading services such as ChatGPT and Gemini listing 1Password when asked for advice and recommendations falling inside the scope of our product capabilities
• Partner with content, web, and PMM teams to evolve information architecture, structured data, and content formats that perform in both classic and AI-driven discovery.
• Establish best practices and internal education around GEO and AEO as the landscape evolves.
• Own technical SEO fundamentals across a large, global site to optimize and improve on the following: crawlability, indexation, site architecture, performance, and hreflang strategy, etc.
• Partner closely with Web and Engineering to ensure SEO considerations are built into platform decisions, CMS capabilities, and new launches.
• Ensure metadata, templates, and content systems scale effectively across languages and markets.
• Define success metrics across SEO, GEO, and AEO — including rankings, visibility, AI presence, engagement quality, and conversion impact, and continually optimize to meet and exceed the business objectives for contribution to the business.
• Build clear reporting and insights that help stakeholders, including the Executive Leadership Team, understand what’s working, what’s changing, and where to invest next.
• Act as the voice of organic discovery across marketing and web — influencing roadmaps, priorities, and experiments.
• Lead and develop a team of SEO/GEO marketers.
• Provide clear direction, coaching, and feedback to help team members grow as strategic marketers and operators.
• Establish clear goals, expectations, and accountability while empowering the team to test, learn, and improve.